Topics
Generative engine optimization (GEO)
Generative engine optimization is the practice of making a page usable as source material for an AI answer. Instead of optimising for a click on a blue link, you optimise for the sentence a model can lift and attribute.
Answer-shaped sections
Give each buying question its own heading and answer it in the first two sentences below it. Models extract passages, not pages; a heading that matches the question makes the passage easy to locate and safe to quote.
Facts a model can verify
Identifiers (EAN, MPN), measured values with units, compatibility, and box contents carry far more weight than adjectives. Where a claim is unverifiable, leave it out — a hallucination risk in your own copy costs you citations.
Structured data and consistency
Product, FAQ and breadcrumb schema restate the same facts in machine-readable form. Keep the schema, the visible page and the datasheet consistent; contradictions make a source look unreliable.
Frequently asked
- Is GEO different from writing for people?
- It overlaps almost entirely. Clear headings, direct answers and verifiable facts help a shopper as much as a model.
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